x
Saudi National Day 90
Design Submission Ends In
WELCOME TO THE
SAUDIEDITION
COMPETITION
Enter your MyEdition design by 25 October 2020 and stand a chance to win a trip to the Black Forest - Germany, along an engraved AXOR MyEdition product with the winning design.
ENTRIES CLOSE
25
October 2020
About AXOR
AXOR develops, constructs and produces taps, showerheads and accessories for luxurious bathrooms and kitchens to perfection. At the highest aesthetic and technological levels, avantgarde, one-of-a-kind pieces and collections are created.
Collectively they embody the claim "Form Follows Perfection": not ending the developmental process until nothing more can be added . Pace-setting design objects have been developed with this recipe for more than 25 years with world-renowned designers, among them Philippe Starck, Phoenix Design, Jean-Marie Massaud and Patricia Urquiola.
AXOR is a brand of the Hansgrohe Group.
INTRODUCING AXOR
MYEDITION 2.0
Where anything is possible.
EVERY DESIGN
STARTS WITH A STORY.
“Making a personal statement through customized interiors is the essence of luxury. With AXOR MyEdition, we’ve created a blank canvas, setting the stage for personal creativity. AXOR MyEdition gives the individual the tools to create their ideal piece. The extraordinary choice of colors, materials and patterns is the point of departure for a unique, personalized result. The collection is a creative kit for escape and imagination.”
—Andreas Diefenbach and Tom Schönherr, Phoenix Design
ABOUT SAUDI ARABIA. OUR HOME.
A PLACE OF HERITAGE
With the MyEdition collection setting the perfect stage for individual creativity, why not let it become the stage to showcase our Saudi heritage. Saudi Arabia is an iconic country with a rich cultural and landscapes heritage. Why not bring these elements to life in a bathroom setting?
Opulent or understated? In harmony with the surroundings or in contrast? From the surface finish available in 15 exclusive AXOR FinishPlus colours to the material of the cover plate, the possibilities for individualization are endless in this mixer range unlike any other.
AXOR MyEdition is available as a single-lever mixer in three different heights, as a wall-mounted mixer or as a freestanding mixer at both basin and bathtub.
OUR SAUDI ARABIA STORY – TELL US YOURS
DESERT
Seen from the air, the Arabian Desert, of which a large part lies within the modern kingdom of Saudi Arabia, appears as a vast lifeless expanse of sand-coloured ground with an occasional line of mountain ranges.
These dramatic landscapes stretching to the horizon are in fact supporting distinctive animal and plant life and have been feeding human imagination since immemorial times.
WATER
The Red Sea Coast in Saudi Arabia is one of the most unspoiled underwater treasure troves on planet earth.
A world of discoveries, ground for new adventures. Let the power of the restless sea stirs your imagination.
ROCKS
Experiencing a night in a bivouac by high sand dunes and rocks, while observing the stars, favours dreams and leads to musing on the way.
ARCHITECTURE
Wherever you go in Saudi you will stumble across beautiful architecture, mosques, palaces, museums, even ordinary houses often bear stunning architectural heritage.
DESIGN PACK GUIDELINES
Create your own story with a customizable mounting plate as a stage for personality. You can use materials that can be found in the bathroom such as the tiles or the wood of the bathroom furniture. You have the possibility to bring a material into your bathroom with which you associate a memory or a personal experience relating to Saudi Arabia. At this phase, the AXOR MyEdition mixer really becomes the stage for your own personality. You can create one of a kind products and tell unique stories about materials.
Mounting plate 200
Purpose of use: the mounting plate is required to attach an individual material to the AXOR MyEdition products without plate
- Dimension: 200 x 82 mm (individual material)
- Material thickness: recommended 3-5 mm (individual material)
- With rubber seal for tight fit
- Removable
- The corresponding AXOR MyEdition template is required for exact positioning of the individual material on the mounting plate.
Templates and art boards
Art board size: 1350 x 1080 px
* Please share individual art boards
Upload your design to Instagram & tag @saragroup
or upload your design to Facebook & tag @saragroup1967
and email your art board design to marketing@saragroup.com
Mounting plate 200 | Templates for social media sharing
Download our starter pack here.
OUR JUDGES
BESHER JAMIL
PRODUCT DEVELOPMENT MANAGER - SARA GROUP
Besher is the Product Development Manager for SARA Group, the leading distributor of luxury bathroom products, ceramics, hospitality equipment, home accessories, and tableware across the Middle East. With a deep understanding of industrial design and various production processes, Besher has over 20 years of experience in the building materials field with a focus on innovation and creative solutions for contemporary market trends.
ANKE SOHN
HEAD OF GLOBAL AXOR
BRAND MARKETING
Anke Sohn is the new Head of Global Brand Marketing for the design brand AXOR, and is based in Schiltach in the Black Forest. She looks forward to welcoming the winner to the world of AXOR. Before joining the Hansgrohe Group, Anke led the International Marketing Team for Vitra in Switzerland.
STEFAN HOSKE
SENIOR CONSULTANT FOR ARCHITECTS AND DESIGN
Stefan Hoske is a degree qualified interior design engineer. He has been Senior Consultant for Architecture and Design at Hansgrohe Deutschland since 2016 and joined the AXOR Brand Team in 2019. Before joining Hansgrohe, he worked as Sales Director D/A/CH at GUBI A/S, Sales Director Export at Walter Knoll and General Manager at Poltrona Frau Deutschland.
Enter the SARAxAXOR Saudi National Day Competition
Enter the AXOR SaudiEdition competition below to secure an entry spot.
Please then email your submission to marketing@saragroup.com
or upload to Instagram tagging @saragroup or Facebook tagging @saragroup1967.
*open for qualified designers and architects based in Saudi Arabia