Quality & Heritage

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Who We Are 

SARA Group is your trusted destination for premium bathroom solutions, thoughtfully designed and carefully selected to meet the highest standards of function, design, and performance. As part of SARA Group, we bring over 50 years of regional expertise in sourcing and delivering world-class sanitaryware, fittings, and accessories. 

Our collections are crafted to respond to the diverse and sophisticated needs of homes and projects across the Middle East. With a deep understanding of regional architecture and lifestyle, we curate solutions that blend effortlessly into both modern and traditional spaces. From sleek contemporary lines to classic details, our offerings cater to every aesthetic. 

We collaborate closely with architects, designers, and developers to deliver bathroom solutions that elevate form and function. Our portfolio has been featured in some of the Middle East’s most iconic developments, from luxury hotels and flagship commercial buildings to high-end residences, making us a partner of choice across the industry. 

SARA Group is the exclusive distributor of prestigious international names like Villeroy & Boch and Dornbracht, in addition to carrying leading global brands including Grohe and Hansgrohe. We are also home to TREDEX, our own in-house brand that merges global design with local preferences, crafted to reflect the region’s tastes at the highest level of quality.